E-bikes · Gig economy· Brand Strategy· Campaign
Messenger bike culture.
Building a brand on the essential workers they serve.
About the project
Whizz was a startup focused entirely on optimizing lower-funnel conversion ads for e-bike subscriptions when what they were really selling was economic development. And selling it to the daredevil psyche of the delivery bikers who help drive the gig economy.
“Part opportunist, part rebel, part suicidal.”
Services
- Brand Strategy
- Messaging & Positioning
- Creative Concepts
- Out-of-Home Advertising
- Paid Search Media
Credits
- Client
- Whizz
- Sector
- E-bikes · Gig economy
- Discipline
- Brand Strategy · Campaign
- Studio
- Meaningful