Food & beverage · QSR· Brand Strategy· Campaign
Commit to the burger.
Personal relationships with personal flavor profiles.
About the project
We offered three campaign directions: personalizing the burger, personalizing the customer, and personalizing the employee.
The need.
A local Portland brand with idiosyncratic burgers and a devoted following, Killer Burger had never advertised — until the founders partnered with investors to franchise nationally and came to us for campaign ideas.
The delivery.
We offered five campaign directions to capture the brand and help new franchisees establish it in new markets — built on the idea that every Killer Burger, like every fan, has a distinct personality worth committing to.
“Everyone has a soul burger.”
Services
- Brand Strategy
- Messaging & Positioning
- Creative Concepts
- Out-of-Home Advertising
- Paid Search Media
Credits
- Client
- Killer Burger
- Sector
- Food & beverage · QSR
- Discipline
- Brand Strategy · Campaign
- Studio
- Meaningful