How to stop chasing metrics and start changing minds. After eight months on the road, crossing through eight states, I’m back in New York. Reentering this beehive of eight million people presents a stark reminder that 99% of what people
The historian, writer and theologian C.S. Lewis points out that friendship is a unique relationship where two individuals stand side-by-side preoccupied by a common interest. He notes that the friendship is built on the question, “You too?”
Trying to understand The Great Resignation? Start by taking a look at your business mission.
It’s a vague, corporate, starched shirt of a name. No one really knows what it means. And that is brand suicide.
Change cannot be managed. But it can be embraced. Unfortunately, the biggest impediment to embracing change is linear thinking…
To avoid going off on a philosophical rant about how brands become meaningful, let’s start our conversation with a simple exercise…
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