Can you state the goal of your company, without using numbers or dollar signs?


We help brands find a meaningful place in the world.

What’s your story?
5 questions to help you craft a Brand Narrative.


Context is where your brand gets its traction. It’s where you become relevant.

Brian Kelly, Partner

Virtue needs to be a character attribute of corporate leaders as well as the brands they steward.

Boguslav Yanishen, Partner

It’s easier to wrangle a crazy idea than to push out a mediocre one.

Q Gourki, Partner

What it means to be meaningful.

To avoid going off on a philosophical rant about how brands become meaningful, let’s start our conversation with a simple exercise… Read Article

Let’s not get back to normal.

Humans love predictability. It soothes our desperate need for control. In fact, the need is so acute, we construct ideas about what is… Read Article

Success defined for 2021.

The only constant is change. And success is not exempt. So what will it look like in the year ahead if it’s not a frantic sprint to 2019 numbers? Read Article

Humor me.

Make it funny and smart he said… Read Article

Where are the Medicis?

For every famous advertising campaign ever created, there was a visionary client who made it happen — a modern day patron in the pedigree of Lorenzo d’Medici. Read Article

Enough theory.
We’d rather talk about a real brand. Like yours.