The historian, writer and theologian C.S. Lewis points out that friendship is a unique relationship where two individuals stand side-by-side preoccupied by a common interest. He notes that the friendship is built on the question, “You too?”
Trying to understand The Great Resignation? Start by taking a look at your business mission.
It’s a vague, corporate, starched shirt of a name. No one really knows what it means. And that is brand suicide.
Change cannot be managed. But it can be embraced. Unfortunately, the biggest impediment to embracing change is linear thinking…
To avoid going off on a philosophical rant about how brands become meaningful, let’s start our conversation with a simple exercise…
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