Can you state the goal of your company, without using numbers or dollar signs?
We are strategists, conceptualists and creators who know how to execute the things we dream up. No small thing in a world that spends far too much time in Powerpoint.
Context is where your brand gets its traction. It’s where you become relevant.
Brian Kelly, Partner
Virtue needs to be a character attribute of corporate leaders as well as the brands they steward.
Boguslav Yanishen, Partner
It’s easier to wrangle a crazy idea than to push out a mediocre one.
Q Gourki, Partner
What it means to be meaningful.
To avoid going off on a philosophical rant about how brands become meaningful, let’s start our conversation with a simple exercise…
Work As UX.
Trying to understand The Great Resignation? Start by taking a look at your business mission.
Stakeholder Capitalism needs a better name.
It’s a vague, corporate, starched shirt of a name. No one really knows what it means. And that is brand suicide.
Creativity Explained.
Change cannot be managed. But it can be embraced. Unfortunately, the biggest impediment to embracing change is linear thinking...
Where are the Medicis?
For every famous advertising campaign ever created, there was a visionary client who made it happen — a modern day patron in the pedigree of Lorenzo d’Medici.
Episode 01: Be Meaningful
Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand.
Episode 02: Luke O'Shea
Can compression athletic wear make the world a better place? Give 2XU head of marketing Luke O’Shea 50 minutes and hear him kick around the Melbourne-based company’s big vision...
Episode 03: Hobbs Magaret
When brand agency Meaningful discovered this pioneer purveyor outside of Bend, Oregon, they knew they had to get the founder on their podcast...
Episode 04: Dan Vaughan
We have a little history with Dan Vaughan, Executive Director at USA Cycling, and reached out to hear about his new role at the governing body...
Episode 05: Dion von Moltke
After a random look into Brian’s experience with Michael Jordan & his first commercial, the episode examines Dion’s first career as a professional Formula One racer, and how his early experience with mentors ignited his passion for coaching. ...
