Dating without translation.

Creating the first Eastern European approach to dating.

Culture isn’t a filter. It’s the foundation.

With its low quality matches and endless swiping, online dating has become a source of anxiety and fatigue. Especially for the 1.4 million Slavic people in North America who live with one foot in the modern world and the other in their heritage. So we created Kolo, an Eastern European approach to dating, where culture isn’t a filter, it’s the foundation. So people connect at a deeper level. Where they can be themselves, and date without translation.

Services

Brand Strategy & Positioning
Messaging Framework
Go-To-Market Strategy
Product Strategy
Partnership Activation
Community Building
Campaign Development
Photo & Video Production
Employer Branding
Event Activation
Influencer Marketing
Paid Media

A process that typically requires multiple specialized partners, was handled with one team under one roof.

An approach to modern dating rooted in Eastern European culture meant creating an app that could identify matches based on archetypes, which led to connections with depth.

In order to carve out this space in an oversaturated market, we worked closely with the client to build their product from the ground up: guiding Kolo through its entire lifeline, from concept and naming to identity, positioning, development, and go-to-market.