The global marketplace means we work with people from all over the planet: as clients, colleagues, employers, employees and strategic partners. This makes communication and cultural competency mission critical for business success.
LTC had 30 years of experience in Language, Translation, Interpretation and Cultural Training. And, although they had significant clients in corporate, government and professional sports, the company was still an extension of their dynamic founder. But they wanted a brand campaign, as the next generation of leadership was being implemented.
We elevated their lines of business above a DEl categorization, positioning their services as mission-critical skills in a digitized world. Videos for the brand and each line of business were produced and launched with a website that included vertical-focused landing pages and case studies. We also produced a podcast featuring the founder as a way to create a brand experience.