Working with our friends at LTC Language Solutions has opened our minds to the critical importance of cultural competence, or CQ. Being aware and understanding how different cultures act and interact is invaluable when you’re expanding into new markets. 

Such competence will inform your behavior – as well as your expectations – on establishing and building relationships. Some cultures value candor, while others consider it rude and immature. A different level of patience is required to do business in Asia than it is in Europe. Gender and age carry different weight in different countries. Even things like voice volume and eye contact can derail a business venture.

So, rather than listening to us, we suggest you contact LTC.