Be a champion for the delivery rider.

Instead of selling subscriptions for an electric bike, elevate Whizz to an advocate for the daredevils doing indispensable work in a gig economy.

The Situation

Whizz was a start-up focused on optimizing lower funnel conversion-based ads. But nobody knew the brand.

The Solution

Personify the rich heritage of the bike messenger subculture that’s part opportunist and part rebel. Look and talk in a way that resonates with these free-spirits who work long hours, rigorously navigating their way in the gauntlet of Gotham. By publicly being their advocate, the brand will also rally all the people they serve.

Services

Brand Strategy
Messaging, Positioning
Creative Concepts
Out-Of-Home Advertising
Paid Search Media

Next Steps

Join the Be Meaningful Podcast.

We’ll have a discussion dedicated to your brand. The conversation will be lively, unscripted and unrehearsed. A brand consultation disguised as a podcast.