Soho House is a place where a diverse membership can connect, grow and have fun. After 25 years, they wanted to promote it more as a collaborate workspace than just a social club.
We developed a conceptual logic with action steps focused on creativity, providing specific ways Soho House could transform their locations to foster more connection and cross-pollination. By defining and targeting the “Engineer” persona that all creatives share in pursuit of elegance, we activated this bond with specific interior design and operational initiatives that would jumpstart creativity.
© 2024 meaningful
