Fintech is making traditional banking irrelevant.

What if a credit union started acted more like a fintech?

The Situation

Alliant was one of the first credit unions to go digital. But, after nine years, the banking industry caught up and their innovative star had faded. So they came looking for a new brand campaign that would make them cool again.

The Solution

Research identified a segment of consumers who hacked the system to get the best rates and the best deals, sometimes transferring credit card balances or opening deposit accounts just to get an introductory or promotional rate. So we created a campaign that acknowledged this savvy, hands-on person possessed something called “Money Mojo.”

Services

Brand Strategy
Messaging, Positioning
Creative Concepts
Out-Of-Home Advertising
Search Paid Media

Next Steps

Join the Be Meaningful Podcast.

We’ll have a discussion dedicated to your brand. The conversation will be lively, unscripted and unrehearsed. A brand consultation disguised as a podcast.