In this short introductory episode, the founders explain their vision while touching on subjects like the challenge of change, the symbiosis between business and marketing, the trust crisis and putting theory into practice with a real brand…
Brian and Boggie sit down with Sarah Bay-Cheng, Dean of Arts, Media, Performance and Design at York University in Toronto. They discuss messaging and branding as technology-driven change is changing the ROI of higher education, and how work and career mobility require more than a degree; but a way to prepare students for long-term career and personal success in a Gig Economy.
It’s not every day that two guys talk about breast feeding. But in this episode, that’s exactly what Brian and Boggie do with Lauren Wright, founder of Natural Nipple, a data-driven bottle system that grows as your baby grows, so the flow is always right. And getting the right flow is difficult with bottle or breast, the result being babies being starved or drowned… and parents being frazzled to wit’s end. Lauren’s product is designed to help everyone involved. So we discussed things like brand voice, credibility and messaging.
We wanted to start the new year with some good news. So we invited Peter Greer, President and CEO of Hope International to talk about the 25-year-old organization’s mission, success and future goals. At the core of their good work is a business mindset that uses economic development to break cycles of poverty. This sets them apart from a plethora of charities that, while helping the poor, unintentionally perpetuate the cycle of need through charitable giving. This prompted us to ask if the Hope brand should look more like seed capital than an NGO.
Few of us are fortunate to work on a brand like Nike. And even fewer actually had a hand in creating the product that made it famous. So we consider ourselves extremely fortunate to spend an hour or so with Wilson Smith, Design Director at Nike. In addition to sharing about his four decades at the crossroads of athletics, fashion and culture, we discuss the mysterious nature of creativity and how to release the gift in others.
Five weeks into her role as Saucony’s Global CMO, Joy Allen-Altimare found time to sit with us to discuss her ambitions with the 126-year-old brand that straddles running, footwear and fashion. She shares her enthusiasm for the brand’s authenticity, and we share our thoughts about positioning and the cues that make an athletic lifestyle brand cool.
A lot of companies talk about “doing well by doing good.” But Cadana is actually doing it. We spent some time with Co-founder and CEO Albert Owusu-Asare talking about his payroll infrastructure platform created for emerging markets. As he shares how the idea grew out of he and his partner’s Fintech background, and we discuss similarities and differences with BaaS like Stripe, it becomes clear Cadana is designed to benefit Gig Economy employees in countries like Ghana, which is where Albert was born.
It’s one thing to run a fast food restaurant. It’s another to build a brand people crave. Bernadette Farag, President and CMO of Osmow Shawarma, shares how a family dream turned into nearly 200 locations—and counting. We talk about balancing indulgence and health, scaling without losing the soul of the business, and why Middle Eastern hospitality sits at the heart of Osmow’s success.
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