Join us on the

Be Meaningful Podcast.

We’ll have a discussion dedicated to your brand. The conversation will be lively, unscripted and unrehearsed. A brand consultation disguised as a podcast.

Season 1

Episode 01: The Intro

In this short introductory episode, the founders explain their vision while touching on subjects like the challenge of change, the symbiosis between business and marketing, the trust crisis and putting theory into practice with a real brand…

Episode 02: Luke O'Shea

(CMO at 2XU)

Can compression athletic wear make the world a better place? Give 2XU head of marketing Luke O’Shea 50 minutes and hear him kick around the Melbourne-based company’s big vision…

Episode 03: Hobbs Magaret

(Founder of Sisters Cattle Co.)

Hobbs is a true visionary who sees cattle as a vital part of a larger ecosystem that rehabilitates the land, improves agriculture and reduces global warming. If that sounds like a reach, listen in. The conversation ranges freely from cows to forest fires to pandemics to FDA regulations to Wes Jackson, D2C and Tik Tok.

Episode 04: Dan Vaughan

(Executive Director of Digital Product at USA Cycling)

In this episode, Dan shares the organization’s vision to evolve from certifying races to influencing culture and someday seeing cycling become as popular in our communities as little league baseball and AYSO soccer…

Episode 05: Dion von Moltke

(Founder of Blayze.io)

After a random look into Brian’s experience with Michael Jordan & his first commercial, the episode examines Dion’s first career as a professional Formula One racer, and how his early experience with mentors ignited his passion for coaching…

Episode 06: Bruce Brady

(Co-Founder of SeverDomes)

It seemed poetic that we sat down (virtually) with Bruce Brady just as Covid19 was forcing the world into Zoom meetings. Bruce is one of the founders of ServerDome, a next generation data center that uses the thermal efficiency and airflow of a geodesic dome to keep servers cool without air conditioning…

Episode 07: Michael Tennant

(Founder of Actually Curious)

Between appearing on the Today Show and being featured in The NY Times, he agreed to spend some time with us. The conversation went far and wide… and deep. He shared his origin story, then we talked candidly about race and the biases we all grow up with but are often blind to…

Season 2

Episode 01: Elli & Sam

(Founders of Flaus)

Is it possible to talk about flossing for 40 minutes? If it’s with Sam Coxe and Elli Hanson you can. They’re the energetic founders of Flaus, the first electric flossing device. (Hard to believe nobody’s done this, right?) We had fun picking their brain (pun intended) and throwing around ideas about personal hygiene, human behavior, and gamifying something as mundane and mandatory as flossing.

Episode 02: Lissy Alden

(Founder of MYNDY)

Life has its ups and downs. The goal is to navigate it in a healthy and rewarding way. So we sat down with Lissy Alden, Founder of MYNDY, a startup focused on mental fitness. Which is not to be confused with mental health or mental acumen. According to Lissy, your brain is like a muscle, and can be trained to handle life’s twists and turns with more resilience and perseverance. And while this is clearly beneficial for an individual, the benefit for a company made up of individuals is a no-brainer.

Episode 03: Carolyn Li Min

(Founder of Li Organics)

As a professional model with sensitive skin, Carolyn Li Ming struggled to find skin care that was free of synthetics and alcohol. So she dusted off her degree in Neuroscience and developed Li Organics, a plant-based line of skin care that combines Southeast Asian ancient beauty traditions with modern science. We talked to her about a direct-to-customer business that began in her kitchen and is now on the verge of national distribution. We discussed how important it is to avoid industry jargon and tell an authentic story of how beauty is more than skin deep.

Episode 04: Sarah Bay-Cheng

(Dean of Arts, Media, Performance and Design at York University)

Brian and Boggie sit down with Sarah Bay-Cheng, Dean of Arts, Media, Performance and Design at York University in Toronto. They discuss messaging and branding as technology-driven change is changing the ROI of higher education, and how work and career mobility require more than a degree; but a way to prepare students for long-term career and personal success in a Gig Economy.

Episode 05: Lauren Wright

(Founder of Natural Nipple)

It’s not every day that two guys talk about breast feeding. But in this episode, that’s exactly what Brian and Boggie do with Lauren Wright, founder of Natural Nipple, a data-driven bottle system that grows as your baby grows, so the flow is always right. And getting the right flow is difficult with bottle or breast, the result being babies being starved or drowned… and parents being frazzled to wit’s end. Lauren’s product is designed to help everyone involved. So we discussed things like brand voice, credibility and messaging.

Episode 06: Peter Greer

(President and CEO of Hope International)

We wanted to start the new year with some good news. So we invited Peter Greer, President and CEO of Hope International to talk about the 25-year-old organization’s mission, success and future goals. At the core of their good work is a business mindset that uses economic development to break cycles of poverty. This sets them apart from a plethora of charities that, while helping the poor, unintentionally perpetuate the cycle of need through charitable giving. This prompted us to ask if the Hope brand should look more like seed capital than an NGO.