In this short introductory episode, the founders explain their vision while touching on subjects like the challenge of change, the symbiosis between business and marketing, the trust crisis and putting theory into practice with a real brand…
Brian and Boggie sit down with Sarah Bay-Cheng, Dean of Arts, Media, Performance and Design at York University in Toronto. They discuss messaging and branding as technology-driven change is changing the ROI of higher education, and how work and career mobility require more than a degree; but a way to prepare students for long-term career and personal success in a Gig Economy.
It’s not every day that two guys talk about breast feeding. But in this episode, that’s exactly what Brian and Boggie do with Lauren Wright, founder of Natural Nipple, a data-driven bottle system that grows as your baby grows, so the flow is always right. And getting the right flow is difficult with bottle or breast, the result being babies being starved or drowned… and parents being frazzled to wit’s end. Lauren’s product is designed to help everyone involved. So we discussed things like brand voice, credibility and messaging.
We wanted to start the new year with some good news. So we invited Peter Greer, President and CEO of Hope International to talk about the 25-year-old organization’s mission, success and future goals. At the core of their good work is a business mindset that uses economic development to break cycles of poverty. This sets them apart from a plethora of charities that, while helping the poor, unintentionally perpetuate the cycle of need through charitable giving. This prompted us to ask if the Hope brand should look more like seed capital than an NGO.
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