Killer Culture

This Portlandia favorite was getting an infusion of capital to franchise its brand nationwide. So they asked us to brainstorm some directions for their first-ever brand campaign.

Personalize the Customer

It takes a certain type of person to eat a Killer Burger. One who loves flavor and embraces messiness as something beautiful.

Personalize the Relationship

While people love Killer Burger, they love a specific Killer Burger. Their soul burger. We used this match-making to convey the uniqueness of the brand.

Personalize the Burger

Every Killer Burger has a distinct personality. So we looked at building the brand by personalizing the burgers. And what’s more personal and expressive than music?

The Need

A local Portland brand with idiosyncratic burgers and a devoted following, Killer Burger had never done any advertising. Until the founders partnered with investors to franchise the brand nationally. Then they reached out for some campaign ideas.

The Delivery

We offered five campaign ideas to help Killer Burger capture its brand and help new franchisees establish it in new markets.

Services

Brand Strategy
Messaging, Positioning
Creative Concepts
Out-Of-Home Advertising
Search Paid Media

Next Steps

Join the Be Meaningful Podcast.

We’ll have a discussion dedicated to your brand. The conversation will be lively, unscripted and unrehearsed. A brand consultation disguised as a podcast.