Let’s change healthcare.

We helped a SaaS company reposition itself from a software vendor to a thought leader and advocate for outpatient rehab, with the goal of making physical therapy a first choice of treatment and thereby improving the efficacy of healthcare.

Objective

Rebrand SaaS company as a healthcare change advocate by leveraging its nationwide network of independent practitioners who were migrating to a PaaS model. This had to be done while meeting — and not disrupting — a very ambitious sales funnel set by investors.

Strategy

Turbocharge inbound marketing with high value content that leveraged the voice-of-the-customer, and fulfilled by an inbound design website that mimicked a media company rather than a SaaS company.

Tactics

140 original videos, webinars, case studies and podcasts as part of an influencer campaign that used customers as content contributors.

Results/KPIs

54% YOY revenue growth
88% improvement of NPS
135% increase in website traffic
229% increase in time spent on site
478% increase in search impressions
200% increase in click through rate
275% increase in leads
233% increase in sales pipeline

Services

Brand Strategy
Messaging, Positioning
Creative Concepts
Content Creation
Original Content Production
Influencer Marketing
User Generated Content
Lead Generation

Next Steps

Join the Be Meaningful Podcast.

We’ll have a discussion dedicated to your brand. The conversation will be lively, unscripted and unrehearsed. A brand consultation disguised as a podcast.